This was a hypothetical branding project for a re-branding of the Beast. It is a popular Chinese florist franchise marketed towards young and middle aged working women. The Beast establishes themselves as a luxury and quality experience, while still being fun and trendy. The first set of stationary is the main branding identity and image, with a feminine and luxurious colour palette and look. the second and third images are seasonal looks, aiming for a vibrant and fun twist for the brand.